Firebush plant care is not hard if you give it the right conditions and you have the right environment for it. Once Hamelia is established, it will tolerate drought and heat. Firebush absolutely requires warmth and full sun, so this is not a plant for northern climates or shady gardens. There are no known pest or disease issues that are common with firebush and it is not particular about soil type. Firebush will even tolerate some salt spray from the ocean. To grow firebush in your garden, plant it in late spring or early summer. Make sure the soil drains well because this plant will not tolerate soggy roots. Water your Hamelia regularly until it has become established. Prune it as needed to keep it to a reasonable size but avoid over-pruning. This will limit the production of flowers. You can propagate firebush by seed or by cuttings.